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Think Bike Workshops Designing Cities


MOVE Mobility, experts in the Dutch Cycling Embassy's Think bike workshops..

Since its debut in 2010 in Toronto and Chicago, and organized in cooperation with the Royal Netherlands Embassy, theDutch Cycling Embassys ThinkBike workshops have brought Dutch bicycle design and culture to many NACTO cities, including Austin, Pittsburgh and most recently, Houston. The Dutch Cycling Embassy is comprised of a network of urban planning and mobility experts that work with communities all over the world to make bicycling a part of everyday life as it is in The Netherlands.

Lessons from the Dutch Cycling Embassy work in NACTO Cities

In the interactive session held at the NACTO conference on October 30, meet Richard ter Avest (Goudappel Coffeng), Marcel van Lieshout (Move Mobility) and Martijn van de Leur (Mobycon): Dutch Cycling Experts’ representing the Dutch Cycling Embassy. Learn how the ThinkBike workshops have catalyzed innovative bicycle network planning and design in U.S. Cities. With rapid urbanization, the design of safe facilities for bicyclists and pedestrians is growing in importance, said Martijn van de Leur. We view the streets as public spaces that should be safe and accessible for all users. We aim to realize solutions that benefit the health and vitality of communities. Hear about Austins experience in applying the innovative MOVE-meter as a tool for visualizing short trip capture and early successes from Houston.

What is NACTO?
National Association of City Transportation Officials (NACTO)
NACTO is the National Association of City Transportation Officials in the United States that has developed and published a new Global Street Design Guide, the first-ever worldwide standard for designing city streets and prioritizing safety, pedestrians, transit and sustainable mobility. The guide is the first project of what will become the Global Designing Cities Program, a multi-year initiative to provide guidance on street and public space design to cities around the world. Making streets safer is a critical global public health priority, with 1.2 million people dying annually in motor vehicle crashes. The new NACTO Global Designing Cities program is supported as part of the Bloomberg Initiative for Global Road Safety.

Dutch Cycling Embassy
Facilitates cycling worldwide as the most modern, efficient and sustainable means of transportation by sharing its expertise and technology.. The Netherlands, the worlds number one cycling country, is a small densely populated country in Western Europe. In the Netherlands biking is an integral part of the overall Dutch traffic pattern. The bicycle is the most popular mode of transportation: 27% of all trips are made by bike. On average, the Dutch own 1.11 bicycles per person!
The Dutch Cycling Embassy offers a comprehensive network of Dutch public and private organizations and experts for all international needs. Whether the goals involve research, planning, policy making, product development, manufacturing, construction or building, the Dutch Cycling Embassy can help you finding the best possible partner.


Move to meet
If we want to fulfil the expectations that people have for mobility in our ever-growing cities, we need to change. The future will challenge our concept of mobility. We need to adjust our approach, adopt new ideas and adapt to the new demands and limitations. If we want our cities to become better places to live, we have to act now. MOVE Mobility connects people, networks and partners with a single goal: Smart Moving Cities.

We are an intermediary and broker between partners and clients (or potential clients). We contribute ideas for projects and coalitions and we ensure that projects take shape. We do this by proactively responding to tenders (both national and international) and by defining our projects in close collaboration with our partners.

In all these activities, Goudappel Coffeng is our preferred supplier. In our approach to the market, we also involve other partners i.e. Omnitrans International, Saxion University, Imtech and the Van den Berggroep within our network.


Creating better cities - thats what motivates me. I was inspired by the ideas of Henk Goudappel, who I met during my studies at the Traffic Academy (1975-1979) and my first period (1979-1980) working at Goudappel Coffeng (or BGC, Bureau Goudappel Coffeng at that time).

In my work as a director at Goudappel Coffeng (1991-2011), it became clear to me that the best way forward is to start off with a vision and an idea, followed by defining and making small steps towards achieving that vision. Confronting decision-makers with the question What kind of city do you want? was and is often the start of interesting and ambitious projects. Mobility is still a major issue for me, and the link with other policy fields that shape cities such as economics, the environment and quality public space makes the challenge even more exciting.

I studied traffic engineering at the Traffic Academy in Tilburg. After starting at Goudappel Coffeng in 1979, I worked from 1981 to 1992 at BVA traffic consultants in Raalte. In 1992 I returned to Goudappel Coffeng to become a member of the management team for 10 years. During that period I was also Chairman of the Board of Directors of the ICU consortium for the city of Utrecht and a member of the review committee for the postgraduate programme at Breda University of Applied Sciences (NHTV).


What motivates me is not just implementing projects with clients but rather collaborating with clients to define projects that contribute to a mobile and liveable society. By learning from one another and utilising one another's experience, enthusiasm and motivation, we can create surprising solutions and also define and implement less straightforward projects. Thats how I ve worked for consulting and engineering firms (Goudappel Coffeng and Witteveen + Bos) and for the traffic department of my home town, Rotterdam.

I studied traffic engineering at the Traffic Academy in Tilburg and social geography at Utrecht University. Before switching to MOVE Mobility, I worked for Goudappel Coffeng (2005-2012), where I was in charge of the Hague branch of the Transport Architecture Division and a senior consultant, with sustainable mobility as a special area of interest.


I was tutored and inspired by Professor Hakkesteegt in the 1980s when studying civil engineering at Delft University of Technology, specialising in traffic engineering. Since graduating, I have become very interested in the human aspects of mobility. Why do people move around, and what kind of traffic and transport system do they demand? I started my career at DHV and on 1 January 1997 I became senior advisor at Goudappel Coffeng. In October 2012, I switched to MOVE Mobility as one of the founding directors.

My work focuses on improving mobility in order to increase development opportunities for people and on the catchment areas of business, rather than on fighting congestion and reducing lost vehicle hours. Accessibility must meet the needs of people and companies in a cost-effective and environmentally sound way. My interest in the human side is also reflected in my projects in urban areas. Safe crossings and good accessibility can go hand in hand if we make more use of human skills.


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