Frans Cornelis Marketing Accountability Randstad

Randstad News Award Strategy Employer Branding

Employer branding is one of the most important ways to distinguish a company in this day and age of 24/7 media overload. The Randstad Award survey is the largest piece of employer branding research in the world and it’s completely independent.

The Randstad Award identifies the most attractive companies in the target countries. The survey findings are used to produce three kinds of reports focused on companies, countries and sectors.

salary most important factor France
job security most important factor in Spain
fashion & luxury top favourite sector in Italy
pharmaceutical most attractive sector Belgium
salary most important factor France
job security most important factor in Spain

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the largest employer branding research in the world

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Randstad Award Australia
Randstad Award Belgium
Randstad Award Canada
Randstad Award France
Randstad Award Germany

Randstad Award India
Randstad Award Italy
Randstad Award Japan
Randstad Award New Zealand
Randstad Award Poland

Randstad Award Singapore
Randstad Award Spain
Randstad Award the Netherlands
Randstad Award UK

what is the randstad award?

The Randstad Award is presented each year to the most attractive employer in various countries throughout the globe. It’s not just another prize for the trophy cabinet - the winner is based on the outcome of the world’s largest survey into employer branding. Unlike other best employer awards, it is ‘the people’s choice’, based on the views of a representative sample of employees and job-seekers in each of the participating countries.

7,000 respondents per country between the ages of 18 and 65 are asked for their views on a country’s 150 largest companies via an online questionnaire. The companies are selected through national statistics agencies which means they cannot request or subscribe to be included in the survey. The winners are selected solely based on the appeal of their employer brand. All of these measures ensure that the survey remains completely objective.

our strategy

Our operational performance and profitability is underpinned by the building blocks of our strategy and our focus on future growth drivers. In every branch in every country, we rely on our four strategic building blocks to guarantee the services we provide are consistently the best:

•Strong Concepts: Our five strong service concepts – Staffing, Professionals, Executive, HR solutions and Inhouse Services – are based on best practices and proven procedures ensuring excellence in service delivery.
•Best People: Our employees represent our greatest strength, so having the best people is vital. By having knowledgeable and experienced consultants, we better understand the needs of our clients and candidates, always focusing on exceptional outcomes for everyone.
•Excellent Execution: Perfection is in the details – so we take pride in getting them right. All our activities are supported by best practice work processes, stimulating efficiency and delivering consistently high quality service.
•Superior Brands: Randstad focuses on building superior and recognisable brands. Our brands are our guarantee that our clients will receive the highest quality service worldwide. Our brands represent our identity and the way we work, and this is alive in the hearts of all of our people. contact


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