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the affect factors in marketing & design

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Factors that affect market positioning include a change in product perception, brand loyalty, and strategic plan alterations. Market positioning is a strategy that involves influencing potential customers to think of the product in a certain way. If perceptions about the products do not match what was intended, such as customers believing that the products are low quality, then the business's market position may fall. Brand loyalty also plays a role, since a business with high brand loyalty will have a stronger position than one without. The overall strategic plan of the business also affects its positioning since modifications can result in a change of product attributes, quality, target market and product class.

Product perception is a strong factor that affects market positioning. If the product is not distinguishable from its competitors, then it will have a weak position. Consumers should be able to identify the product's unique characteristics and place a value on it. Standing apart from competitors and offering a unique product with enticing characteristics can directly influence product perception, resulting in better positioning. If the product is perceived as being cheap and low quality, then the market position will most likely fall.